The Luxembourg Air Rescue project aimed to develop an extensive yearly campaign, incorporating a multifaceted approach to media engagement. The centerpiece of this initiative was the production of 2 main commercials and a documentary, designed to capture the essence and objectives of Luxembourg Air Rescue’s mission. Complementing this, a comprehensive redesign of the organization’s social media strategy was undertaken, ensuring a cohesive and impactful online presence. This strategy included content planning, platform optimization, and audience engagement tactics to elevate the organization’s visibility and support. Through these efforts, the campaign sought to enhance public awareness and support for Luxembourg Air Rescue, leveraging both traditional and digital media channels for maximum reach and impact.