In collaboration with : Ministère de la Mobilité et des Travaux publics, La Sécurité Routière et la Police Grand-Ducale

“Can you see me?” can be interpreted in two ways in this campaign idea: Can you see me on the street? And do you see that I am a human being? As cyclists, when we overtake from behind, we have no chance for eye contact. It is precisely this eye contact that generates empathy. In this campaign, we want to remind people that the cyclist in front of us is not an anonymous being but a human being, a conversation partner or colleague, a father, a mother, a grandpa, a son, a daughter, a sister, a neighbor, or a best friend. A person who should be treated with consideration.